Hospitality Insights

Creating the right environment

The hospitality industry is driven by innovation, emotion, sustainability and guest-centric design. In today’s competitive marketplace, people have higher expectations of customer service and a venue's aesthetic. The design is critical, as it needs to balance aesthetic appeal with operational functionality to create the brand's desired ambience. Every element contributes to a guest's sense of well-being and enjoyment. The mood and atmosphere of an establishment are defined in the detail of the design which is delivered in the fit-out. Establishments must connect with their guests by providing a real ‘experience’ that resonates with them long after their visit. Crafting a space that is not just visually stunning but also immersive makes every stay or dining experience memorable.

Comfort and Functionality

While aesthetics is important, functionality and comfort are equally critical. A well-designed space should be easy to navigate, provide comfort, and meet the practical needs of both guests and staff.  Temperature and humidity, lighting, outdoor views, indoor air quality, connection to nature and acoustic quality all contribute to a warm and welcoming environment. For functionality, ergonomically designed furniture, efficient layouts, and seamless technology integration should be incorporated to create a positive experience.


The hospitality industry is facing growing pressure to address its environmental impact and promote sustainable practices. Sustainability has become a top priority. Many hospitality fit-outs are incorporating eco-friendly practices and materials into their designs. From energy-efficient lighting to recycled and locally sourced materials, these initiatives reduce the environmental impact and appeal to eco-conscious guests. Younger diners (Gen Z) are increasingly seeking out and willing to pay more for sustainable restaurant food. Paving the way for a greener future will differentiate hospitality venues.


Every guest is unique, and hospitality fit outs are increasingly focused on adaptability. Spaces are designed to adapt to individual preferences, whether its customising room lighting or offering a curated dining experience. Personalisation enhances guest satisfaction and loyalty. Understanding your clientele and meeting the needs of dynamic dinners and travellers, will always provide a positive and impactful experience.


Newry Office

Unit 1
Derryboy Road
Carnbane Business Park
Newry, Co. Down
BT35 6FY

Dublin Office

Unit E8
Calmount Business Park
Dublin 12

London Office

Kemp House
152 City Road
United Kingdom

Amsterdam Office

1181 LE

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