Immersive Retail Displays

Retail Insights for Grant Brand Experience Fit Out

This insight piece looks at how retail displays play a pivotal role in communicating a store’s brand identity, ultimately contributing to its success in the ever-competitive retail landscape.

Positive First Impression

Since retail stores are the first point of contact with the brand, an appealing retail display sets a good precedent to encapsulate everything the brand can offer. It presents as an opportunity for the store to showcase its identity, professionalism and attention to detail.   A captivating display leaves a lasting imprint on the customer’s mind, making them more likely to explore the store further, engage with products, and ultimately make a purchase.

Showcasing Products

Any store’s products, on their own, are already an object of interest for the customers, but when the product is displayed appealingly, its allure increases to a great degree. With 76% of purchase decisions being made in-store, product showcases with captivating retail displays carry great influence in pushing to secure a sale.    A well-designed and tactical retail display can create an appealing visual presentation, highlight key features, and encourage customer interaction. They also offer a setting to organize products in an aesthetic and easily accessible manner, making it convenient for customers to browse and make informed purchasing decisions.

Brand Identity

With a plethora of competition out there, the main goal of any brand should be to establish a unique brand identity and set itself apart from its competitors. Retail displays not only showcase products, but also convey the brand’s personality, message, and commitment to customers. Retail displays should be designed in such a way where they exude your brand persona, whether it’s through color schemes, design aesthetics, choice of raw materials or the selection of products on display. These elements work cohesively to create a distinct brand image.  By incorporating a retail display that serves as a visual representation of the store’s identity and values, it acts as a powerful touchpoint for customers to experience and connect with the brand, thereby reinforcing brand recognition.

Newry Office

Unit 1
Derryboy Road
Carnbane Business Park
Newry, Co. Down
BT35 6FY

Dublin Office

Unit E8
Calmount Business Park
Dublin 12

London Office

Kemp House
152 City Road
United Kingdom

Amsterdam Office

1181 LE

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